REVISED CAMPAIGN MECHANICS: EYEWEAR WITH AN ATTITUDE
REVISED CAMPAIGN MECHANICS: EYEWEAR WITH AN ATTITUDE
1. Notice of Official Campaign Adjustment
In accordance with Section 6 (Statutory Amendments, Campaign Modification, and Force Majeure) of the original Terms and Conditions, Peculiar Eyewear hereby exercises its legal authority to modify the mechanics and extend the campaign timeline.
Legal Basis for Adjustment:"If for any reason the Promotion cannot be executed as planned—due to low participation rates, failure to meet minimum quota thresholds, technical failures, unauthorized intervention, fraud, cyber-attacks, government restrictions, force majeure, or operational necessity—Peculiar Eyewear reserves the complete legal authority to amend the mechanics, alter the timeline, adjust prize structures, or prematurely terminate the campaign in coordination with applicable standards."
Due to low participant qualification rates resulting from the strict hashtag requirements, Peculiar Eyewear is updating the mechanics to accommodate all registered participants who wish to qualify.
2. Updated Campaign Guidelines
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Registration Required: Only creators on the existing list of registered participants are eligible to join (Registration is now closed).
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Feature the Eyewear: Create or review a video flexing or featuring Peculiar Eyewear products (talk to your audience, strike a pose, or show why you love the frames). Product Scope Focus (Wearable Eyewear): Strictly valid ONLY for Peculiar Eyewear as stated on the original prmotion, products that are worn directly on the face (e.g., prescription glasses frames, sunglasses, optical eyewear, and blue light blocking glasses). Non-wearable merchandise or accessories do not qualify.
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Add the Yellow Basket: Tag/add the official TikTok Yellow Basket linked directly to the featured Peculiar Eyewear product in your posted video.
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Hashtag Requirement Removal: The requirement to include official hashtags (
#PeculiarAttitudeand#PeculiarEyewear) in video captions has been permanently removed. Any video tagged with the Yellow Basket posted by a registered participant will be counted.
3. Adjusted Campaign Timeline & Requirements
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Extended Campaign Period: May 15, 2026 – August 30, 2026 (Extended from the original June 30 deadline).
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Registration Status: Closed (Evaluations will strictly pull from the existing participant list).
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Product Focus: Valid exclusively for Peculiar Eyewear products.
4. Criteria & Evaluation (How to Win)
Winners will continue to be decided based on the original equal weighting criteria:
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50% Total Quality: Compliant videos matching the TikTok Summer Style Club Video Upload Concept. Videos must be non-duplicated, set to public, and adhere to all mandatory structural and tagging guidelines (including tagging the product via the Yellow Basket).
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50% Video GMV (Sales): Total sales generated through your tagged Yellow Basket links (The creator with the highest GMV, minus ad spend with GMV MAX, wins the top prizes).